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BCN has recently updated our reporting process to make it easier for you to stay up to date with your results. Beginning immediately, you will find your Monthly Inbound Marketing Report and Magnet Website Detail directly in your Basecamp account. You will receive a notification when your reports have been uploaded. Your new reports . . . → Read More: Magnet Website Reporting Changes 
Companies have to be different to be heard. They have to be bold and innovative. They have to constantly try new approaches to reach their audiences. By having multiple websites (i.e. Magnets) delivering targeted, alternative presentations to different, alternative audiences, you can expand and build your business without adversely affecting your current visitors. . . . → Read More: How Many Websites Does Your Company Really Need? 
Magnet Websites can, and should, be a vital part of your marketing strategy to help you determine how to build relationships with your audience. Magnet Sites provide a great platform you can use to supercharge your marketing. . . . → Read More: Supercharge Your Marketing With Magnets 
How much time should I be spending on my magnet program each month? It is less about how much time you spend on your magnet program and more about how engaged you are with the program. The more engaged you are with your program and your BCN team, the more successful your program will be. If you can’t answer yes to each of these questions, it is probably a clue you are not engaged enough: Are you reviewing your Inbound Marketing Report each month? Do you know how many visitors your magnets are attracting, what your average time on site is and your average bounce rate? Are you sharing with us what is working on your main site that we can replicate? Are you letting us know what is working in your offline marketing efforts that we can learn from? Are you reviewing at least 5 or 10 of your magnet sites each month and providing us with ideas on how to continually improve the content to build trust with your visitors? . . . → Read More: BIG Customer Network Frequently Asked Questions Your magnet program can be – and should be – your company’s most effective business tool. Whether you have a 50 or 500 site magnet program, you have valuable internet real estate attracting targeted niche traffic to you instead of having to go out and find them. It’s like having a trade show booth in a huge exhibit hall packed with your prospective customers – each of them looking for a solution that you can provide. Would you show up at the trade show? . . . → Read More: The Always Open Trade Show |
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